Anastasiya Arsenyeva , Shuchi Agrawal 2017-08-13
The Development Of Branding For The City Of Dubna

The city of Dubna, on the Volga river, has a glorious history and a strong foundation as a base for tremendous scientific research and discovery. It is also a town of ordinary people, who have their own problems and concerns.

Through my project,- said Viktoria Boyko, a 2nd year student of HSE Art and Design School-   I’d like to explore science and its role in the development of style, in the context of the city and its citizens. A major challenge in this study was the task of balancing all components and identifying the interests of the target audience.

The challenge now is to finalize the rebranding, to find the starting point for it, and to integrate it in the lives of the residents of Dubna.